The different of advertisement

Advertising or in the language of his formal pariwara Indonesia is the new table objects such as promotions, services such as post office, place of business and which must be paid for by a sponsor. Marketing see klanik as part of an overall promotional strategy. Other components of the campaign include publicity, public relations, sales, and sales promotions.

Advertising is the order to push news, persuade people to be interested in the items offered. Generally advertisement is divided into two.

The first commercial, advertising namely advertising aimed at improving the marketing of a product and services.

Commercial advertising is advertising that aims to support marketing ataumempromosikan a product or service resulting from industrial or corporate/personal.
There are 2 kinds of commercial advertising, namely:

· Strategic Advertising. This kind of advertisement is used to build the brand (brand). It itudilakukan with the value of the brand and communicate the benefits of the products and services of yangdiiklankan. A major concern in the long term is positioning the brand sertamembangun the share of mind and market share. These sorts of ads inviting konsumenuntuk enjoy association with the brand and ensure that the brand is there for the users.

· Tactical Advertising
. Tactical advertising is advertising that has an urgent goal. Iklanmacam is designed to encourage consumers to immediately contact a particular denganmerek. In general these ads give you special offer short term spur consumers give a response on the same day

The second ad is a non commercial that is part of the social campaign with the goal of inviting, appealed or convey the idea for the sake of public interest. Non commercial ads better known as public service announcements.

The criteria of public service advertisements
According to the United States in the advertising Council that sponsored the ILM there are several criteria used to determine a given ad is a public service announcement or not.
Not commercial (examples: ad wearing helmets in the drive)
Not religious in nature.
There are political.
Insightful national
Cater to all walks of life.
Submitted by an organization that has been recognized and accepted.
Can be advertised.
Have high impact and interests so that should gain the support of local and national media.
In Indonesia there is no special organization established to deal with ILM. Created by ILM in General singly by an advertising agency that worked with the media and advertisers. This has resulted in a lack of commitment and synergy in formulating advertising, costs, as well as the message conveyed so that ILM is not done routinely. In addition, GSN also taxed ad walalupun time and space donated by the media.


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